Sony’s CEO says the company cannot survive the current hardware landscape without changing. Data-centre demand has sent DDR5 prices up 500% in a year, leaving the PS6 without a date while hardware makers work out how to sell increasingly expensive machines without getting squeezed out of the market.
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00:00 Sony Can’t Survive This
00:34 PS6 Has No Date
03:17 Hardware Gets Crushed
05:12 Sony’s New Plan
07:24 Consoles On Finance
09:01 Giants Squeeze The Market
11:16 Prices Won’t Come Down
Sources:
https://www.wsj.com/business/media/sony-ceo-hiroki-totoki-efc8923f
https://www.digitimes.com.tw/tech/dt/n/shwnws.asp?CnlID=1&id=0000763847_DVY7YHX65GMLYZ6UQEEMP
https://www.tomshardware.com/pc-components/ram/memory-prices-climb-500-percent-in-12-months-up-to-10x-the-lowest-ever-tracked-prices-128gb-of-ddr5-now-usd3-399
https://frame.work/gb/en/blog/updates-on-memory-pricing-and-navigating-the-volatile-memory-market
https://www.bloomberg.com/news/newsletters/2026-07-17/valve-s-14-year-journey-to-make-the-steam-machine
PC Market Runs Low on RAM to Grow: Shipments Decline 4.9% as Memory Crunch Bites, according to IDC.
https://counterpointresearch.com/en/insights/global-pc-shipments-decline-q2-2026-memory-crisis
https://www.apple.com/newsroom/2026/07/apple-upgrade-launches-in-the-united-states/
https://www.tomshardware.com/pc-components/gpus/leaked-radeon-rx-9050-hints-at-the-return-of-4gb-vram-gpus-in-2026-new-budget-rdna-4-card-also-spotted-in-8gb-config-with-half-the-power-of-an-rx-9060
https://news.xbox.com/en-us/2026/06/25/xbox-console-price-update/
https://www.videogameschronicle.com/news/sony-says-it-hasnt-yet-decided-on-ps6-release-date-and-price-will-consider-changing-business-models/
